https://sites.google.com/view/medicalnewscanada/home

https://sites.google.com/view/fashionnovacanada/home

 

  1. La peur de manquer

La peur de manquer quelque chose (FOMO) se caractérise par l'inquiétude incontrôlable que vous allez manquer quelque chose. FOMO provoque de l'anxiété chez certaines personnes, mais à des fins de marketing, cela peut aider à encourager les gens à lire votre contenu.

FOMO est particulièrement utile lorsque vous donnez du matériel gratuit. Par exemple, limitez l'eBook gratuit aux 500 prochaines personnes qui s'inscrivent à votre liste de diffusion ou offrez 25 T-shirts aux personnes qui partagent votre contenu sur les réseaux sociaux. Cela crée un sentiment d'urgence qui rend plus probable que les gens feront ce que vous voulez.

  1. Rappelez à vos prospects qu'ils ont le choix

Si vous abordez des personnes en insistant sur le fait qu'elles doivent dire « oui » à votre offre de lire le contenu, vous perdrez une bonne partie de votre audience. La persuasion est utile, mais si vous êtes trop persuasif, les prospects potentiels ont l'impression de ne pas avoir le choix et ils mettent en place une garde mentale contre ce que vous proposez. Si vous leur donnez le choix d'accepter ou de refuser, ils sont plus susceptibles de rester (et d'accepter votre offre).

Il n'est pas rare que les sites Web utilisent l'humour pour ce faire. Par exemple, ils proposent au lecteur de s'inscrire à leur newsletter. Le lecteur a le choix de cliquer sur "oui" ou sur quelque chose qui dit "Non merci, je n'aime pas les trucs gratuits". Cet humour est pertinent et rappelle aux clients qu'ils ne doivent pas nécessairement s'inscrire pour profiter des avantages de votre contenu, ce qui les rend plus susceptibles de continuer sur la page Web.

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